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"I'm telling you, it's jobs. We gotta get jobs. Then we get the khakis. Then we get the chicks. "
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Back from the first ever craft beer festival in Dallas and now I have some sort of idea why the Great American Beer Festival in Denver is such a big deal. This was some of the most exhausting and rewarding volunteer work that I’ve ever done, and at the end of the day we each got a dozen tastings of some fantastic beers.
Shout out to the 5,000+ that showed up. We love you all and thank you for helping make this dream a success.
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Tomorrow at 1 PM in Dallas!
If you don’t have your tickets yet, you have 30 hours left to buy them online, save time and money. General admission is $35, Designated Drivers are $20, and VIPs are $60. Today is the last day to buy them online. At the door, GA admissions are $5 more expensive.
This is the first craft beer festival in the history of Dallas. The O’s and Fish Fry Bingo are scheduled to perform. Also, a shit ton of food trucks. Here is a partial list of the participating breweries (Dallas/Ft Worth breweries in bold):
Abbey Beverage Co.
Abita Beer
Ace Premium Hard Ciders
Adelbert’s Brewery
Affligem
Alaskan Brewing Co.
Armadillo Ale Works – Serving Craft Sodas
Avery Brewing
Ayinger
Ballast Point
Bard’s Tale Beer Company (Gluten-Free)
Bavik
Bear Republic
Belhaven
Big Sky Brewing
Bitburger
Blanche de Bruxelles
Blue Moon
Boulevard Brewing Co.
Breckenridge Brewery
Brooklyn Brewery
Brasserie D’Achouffe
Chimay
Choc Beer
Clown Shoes
Crispin Cider
Deep Ellum Brewing Co.
Deschutes Brewery
Dogfish Head
Duvel Moortgat
Franconia Brewing
Franziskaner Beer
Great Divide Brewing Co.
Green’s (Gluten-Free)
Guinness
Harpoon Brewery
Heineken USA
Hoegaarden
Hofbrau
Imperial
Jester King Craft Brewery
Julius Echter
Krombacher
Kronenbourg
Lakewood Brewing (Will not be pouring beer)
Laughing Dog
Leffe
Left Hand Brewing
Leprechaun Hard Cider
Leinenkugel’s Brewing
Liefmans
Lindemans
Magic Hat
Maui Brewing
Moretti
Negra Modelo
New Belgium Brewing
No Label Brewing
North Coast Brewing Co.
Ommegang
Oskar Blues Brewery
Peticolas Brewing
Pinkus
Pyramid
Rahr & Sons Brewing
Rochefort
Saint Arnold
Samuel Adams
Samuel Smith
San Miguel
Santa Fe Brewing
Shiner Beers
Sierra Nevada Brewing
Southern Star Brewing
Spaten
Squatters Beers
Staropramen
Steinlager
Stella Artois
Stone Brewing
Timmerman’s
Troubadour
Unibroue
Van Steenberge
Victoria
Wasatch
Weihenstephan
Well’s & Young’s
Westmalle
W.M. Magner’s Cider
Woodchuck Cider
Xingu
Zatec
Shannon and I will be working as volunteers, so stop by and say hey if you’re going.
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Per Anthony Andro with the Fort Worth Star Telegram, this is the beer list at the new Captain Morgan Club in centerfield at the Rangers Ballpark in Arlington.
Out of the 19 available beers, only Guinness, Shiner Bock, Heineken, Rahr Blonde, Mike’s Hard Lemonade, and Dos Equis are the only non-Bud/Miller/Coors beers available.
Even though Andro notes that PBR is not available there, it is available right around the corner at a stand in center right. Scotch and whiskey drinkers will also rejoice in liquor available for the first time on the lower lever at the ballpark.
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This Sunday marks four months from when our first keg hit the market. Maybe it had something to do with the good 11/11/11 omen or maybe, just maybe, we had some clue what we’d been preaching for the last few years. Dallas is not a dumbed down beer market. There’s a strong presence of beer folk who are highly invested in seeing our craft beer community succeed, and succeeding it is.
I’m not certain of the current tally, but it’s my guess that we have somewhere close to 10 breweries in planning around the metroplex. That’s pretty awesome. It’s a constant question of whether or not we are worried by the coming influx of breweries, and while I understand people’s reasoning to ask, the answer is always a resounding no. Unlike other industries in this world, we are working towards a common goal – to educate the consumer that choice exists in the beer world – and a better choice at that. I am a bad beer convert – a corporate bitch, who was stuck in the autonomous habit of grabbing the cheapest sixer on my way to the checkout. And while I used to argue which piss water was better than the other, I now find myself enjoying a promiscuous beer lifestyle – one that involves cheating on even my own brewery, so long as the choice is about quality, craft, and local.
I welcome the new breweries (spoken like some seasoned veteran, which I’m clearly not). Nope, I’m just a cowboy, holding on to the rollercoaster, just trying to keep up. I’m okay with that. But the demand in the market is sometimes not so forgiving. We need more breweries to help even the load. In other words, we can not supply what this market can drink – probably not today, tomorrow, or at any foreseeable point in the future. Pardon my french, but it’s a big fucking market. And what we’re doing, as a community of craft beer lovers, is working. People are wising up to the “triple hopped, and drinkability” bullshit. What used to be about marketing and price is now about quality and flavor – it’s a tipping point, and one that is firmly here to stay.
I say all this, as a ramble of such, to inform you that we are expanding. We have doubled our keg float, doubled our fermenters, and have acquired a small bottling line to help get us on down the road. It’s an aggressive move, I agree, but a necessary one if we have any chance of maintaining a (somewhat) consistent supply. We’re also just about to begin construction on our beer garden, which will take the place of our busted concrete and razor wired warehouse yard. It’s a bright future for Dallas craft beer. And one that I’m proud to be a part.
I will say this, however, expansions are expensive. And we could use some help. So if you have some money, and want to give it to us, give me a call. And there’s the rub.
Keep drinking local.
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This is how I spent my Saturday morning. It’s Deep Ellum’s first bottling ever. I got 2.
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Confirmed via facebook. Deep Ellum Brewery is going to be at the Great American Beer Festival this October in Denver. (Charlie Papazian is the founder of the GABF)
Spread the word, people.
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My new favorite obsession, Deep Ellum Brewing Company, announced via their facebook page that they will be supporting local Texas ranchers and farmers by giving them all of their spent grain. I love this Brewery. I’m having a pint of their IPA as we speak.
If you live in Dallas, please help support this new brewery that is already supporting the community around them. And I don’t eat meat, but y’all omnivores let me know if you eat a hamburger that tastes like beer in the next year!
